A re-design proposal for one of my favorite spots in the South Bay, TIGRE's FUEGO.
As a TX native who moved to Los Angeles, Tex-Mex was my entry point - but what I really wanted was to taste what LA’s Latino communities and spirit were bringing to the table: traditions, innovations, and everything in between. If you’re in Redondo Beach craving tacos, burritos, or ceviche, this is it. Everything hits, and it’s got that welcoming, neighborhood vibe we’re all after.
Their circular logo has great tactile energy, but it’s a bit complex at different scales. I wanted to refine it; make it cleaner, more versatile, with room to explore. The goal: SoCal beach vibes meets dynamic, fresh flavors. Laid-back but alive.
As a TX native who moved to Los Angeles, Tex-Mex was my entry point - but what I really wanted was to taste what LA’s Latino communities and spirit were bringing to the table: traditions, innovations, and everything in between. If you’re in Redondo Beach craving tacos, burritos, or ceviche, this is it. Everything hits, and it’s got that welcoming, neighborhood vibe we’re all after.
Their circular logo has great tactile energy, but it’s a bit complex at different scales. I wanted to refine it; make it cleaner, more versatile, with room to explore. The goal: SoCal beach vibes meets dynamic, fresh flavors. Laid-back but alive.
Smith & Diction
Huega House
Idle Hands Mfg
Idle Hands Mfg
British Public Library Flickr
British Public Library Flickr
Sean Scott Studio
Buffalo Nickel
Helms Workshop
Planet People
