WORK IN PROGRESS!
EARTH VODKA is a Southern California craft vodka brand with a straightforward mission: make a clean, honest spirit for people who appreciate the uncomplicated things in life. As a relatively new brand looking to push into a larger market through new distribution partnerships, they needed a revitalized visual identity that felt authentic to their California roots and spoke to a younger, adventurous audience without alienating the broader craft spirits consumer.
The engagement covers a full brand refresh - label redesign for an expanded set of packaging sizes, back label copy, a fleshed-out visual system that can be deployed for various marketing purposes, and a new approach for social media content creation - all built around a genuine human voice and a craft-forward aesthetic that earns its place on the shelf. With final packaging in the last stages before production, this one is close to the finish line and we couldn't be more ready to get it out into the world.
MORE TO COME!
