If you're into golf and active on social media, you've likely encountered a specific page in your feed: Fairway Fields.
Earlier this year (2025), Tye acquired an abandoned property in Chesterville, Maine, a former golf course that had fallen into serious disrepair. The mission: re-establish Fairway Fields as a genuine community center. Straightforward in concept, but the execution has expectedly proven far more complex.
Tye is currently overseeing construction of a pro shop, driving range, simulator bay, 9-hole course, and an AirBnB residence, all while contending with broken-down machinery, severely overgrown terrain, questionable sod, encroaching old-growth forest, and multiple sketchy bridges spanning the Sandy River that runs through the property. Watching the transformation unfold through my phone screen has been absolutely FASCINATING.
Developing an identity for Fairway Fields has been a super engaging exercise. The marks needed to function across numerous applications, from signage to merchandise to digital platforms, making versatility and durability essential. Additionally, the country club aesthetic has been experiencing a significant cultural resurgence, which allowed me to explore a different direction: more fashion-forward, formal-ish, and a deliberate departure from the laidback, sun-soaked SoCal sensibility I typically favor. It proved to be a genuinely rewarding creative stretch.
