DEL REY BAT COMPANY is an upcoming baseball brand with a serious challenge ahead: breaking into a space dominated by legacy names that have been swinging for over a century.
Here's the reality—to compete in today's market, you can't just make a great bat. You have to think BEYOND THE BAT, itself.
DEL REY Bat Co. specializes in crafting high-quality wooden bats, and they're positioning themselves as one of the very few such companies in Southern California - and the only one based in Los Angeles.
The brand design needed to do two things loud and clear: First, signal an unwavering commitment to premium materials and rock-solid construction. Second, make it known that DEL REY is OF, BY, AND FOR THE BALLPLAYERS OF SOUTHERN CALIFORNIA; built by the community, for the community, with that distinct SoCal spirit in every swing.
