DEL REY BAT COMPANY is an upcoming baseball company that has a challenge in front of them.
The Baseball space, especially as it concerns bats, has some big-time entrenched brands that have been around for 100+ years. In order to succeed in today's market, the truth of the matter is you have to think BEYOND THE BAT itself.
DEL REY Bat Co, specializing in producing high quality wooden bats, is setting themselves up to be on the very few such companies in Southern California and the only one in the Los Angeles area.
The design of the DEL REY brands needs to signal to consumers that they 1) commited to the quality of materials and construction, and 2) OF, BY, AND FOR BALLPLAYERS OF SOUTHERN CALIFORNIA.