KYLER BENJAMEN STURTZ is a Venice, California creative who's as comfortable wrenching on motorcycles as he is perfecting the flakiest, most butter-laden biscuit you've ever tasted.
After years of obsessing over the perfect rise and that just-right tender crumb, Kyler decided to share his passion with the world through his breakfast food pop-up, taking Los Angeles by storm.
For the BENJAMEN BISCUIT CLUB visual identity, Kyler wanted something that captured his whole vibe—the rumble of motors, the raw energy of street art and graffiti, the unpretentious cool of dive bar culture, and those damn good biscuits.
The design needed to communicate that these hand-made biscuits are tasty AF and crafted with the kind of grit, soul, and unapologetic personality that could only come from Venice, CA. No frills. Just flavor and attitude.
